Sanam Jung is out to unravel the twists & turns of life and exploring people and lifestyles specially of the youth of Pakistan. She takes pride in being a VJ because it helps her to directly interact with the youth, know their problems and issues and make a positive suggestion to them which may contribute a little to make a difference in the lives of the youth which have become very perplexed in these times.

She aims at entertaining people with an aspiration to detach them from the atrocities of life, though it maybe for a little while. Therefore, she wears a lively attire of attitude when on screen so to make people smile and enjoy the little they spend watching her on television!